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　　bauma China 2012 -決策中國 對話世界

　　bauma China 2012，bauma China適逢十周年，其展示面積將達到30萬平方米。bauma China 2012的亮點不單單是展區(qū)面積的增大，伴隨中國工程機械成長軌跡，展會將對工程機械產(chǎn)業(yè)鏈的關(guān)注延伸至產(chǎn)品創(chuàng)新研發(fā)以及全球工程機械需求共同發(fā)展 。主辦方將致力于打造一個中國工程機械企業(yè)產(chǎn)業(yè)鏈與海外廠商全面溝通、對接的交流平臺及窗口，bauma China 2012邀您決策中國，對話世界，共同探討全球行業(yè)增長點。目前看來，經(jīng)歷了近十年工程機械高速發(fā)展后，企業(yè)開始冷靜下來思考接下去的行業(yè)走向問題，產(chǎn)品外型以及實用性的研發(fā)將會是新的增長點。

　　2010年面對全球經(jīng)濟危機，bauma China提出了“生機盎然”的口號引領(lǐng)行業(yè)走出危機，bauma China 2012又將以什么內(nèi)容作為主題?綠色話題在工程機械行業(yè)在歐洲由來已久，近幾年內(nèi)在中國的熱度不斷升溫，國家政府及各界工程機械業(yè)內(nèi)人士和企業(yè)開始關(guān)注工程機械的可持續(xù)發(fā)展問題。綠色環(huán)保、節(jié)能減排等話題逐漸被提上日程。bauma China 2012將持續(xù)覆蓋“綠色”話題，關(guān)注買家所關(guān)心的產(chǎn)品使用周期等相關(guān)問題。同時面臨歐債危機和全球經(jīng)濟二次探低的局面，制造業(yè)全面回歸是歐美對抗危機的最佳解決出路，而中國行業(yè)領(lǐng)軍企業(yè)也在近幾年完成了全球布署的步伐，提升產(chǎn)品質(zhì)量，投資海外也是很多企業(yè)未來發(fā)展戰(zhàn)略，bauma China 2012提出“精筑四海 恒通天地”的展會口號，倡導中國制造業(yè)在做精的同時，立足中國，與全球企業(yè)共同協(xié)同發(fā)展，對產(chǎn)業(yè)鏈進行全面延伸。

　　bauma China 2012將于2012年11月27-30日在上海新國際博覽中心期待您的參與。

　　德國慕尼黑國際博覽集團(MMI)簡介

　　德國慕尼黑國際博覽集團(MMI)是世界領(lǐng)先的展覽公司之一，每年在全球范圍內(nèi)舉辦近40個博覽會，涉及行業(yè)包括資本貨物，消費品以及高新技術(shù)領(lǐng)域。每年全世界有100多個國家的30,000多家參展商在慕尼黑參加展會，觀眾遍及全球200多個國家和地區(qū)，總?cè)藬?shù)超過200萬。MMI還在亞洲、中東和南美洲舉辦各類博覽會。MMI在全球超過90個國家中設(shè)有6家子公司和64個海外代表處，集團網(wǎng)絡(luò)覆蓋全球。德國慕尼黑國際博覽集團在全球范圍內(nèi)一貫倡導環(huán)保和可持續(xù)發(fā)展的理念。

bauma China 2012 –Explore Global Growth Opportunities

bauma China 2012 is the 10th anniversary of bauma China, of which the exhibition space will reach 300,000 sqm. bauma China 2012 not only enlarges the exhibition space, but also extends its attention to the product innovation and global demands of construction machinery industry. As the show’s organizer, Messe Muenchen International is committed to build a platform of communication and information exchange for the Chinese construction machinery enterprises and overseas manufacturers. After almost a decade of rapid development, construction machinery companies start to calm down and think about the industry’s future trends and directions. Product appearance and practicability can be a new growth point. bauma China 2012 would like to invite you to explore global growth opportunities of this industry with us.

Facing the global economic crisis, bauma China proposed the Build on Growth slogan in 2010 to lead the industry out of crisis. What will be the theme of bauma China 2012? Started from Europe, green topics have always been hot in construction machinery industry. As been heated up in China, national government and enterprises of the industry start to pay more attention to sustainable developments. Environment protection, energy conservation and other green topics have become significant. bauma China 2012 will continue to uphold to Green, and concern about the products’ life cycle issues. In the situation of European debt crisis and global economic recession, manufacturing rally is the best way for Europe and America to tackle crisis. In recent years, Chinese leading enterprises, who improve product quality and investment overseas, have also built global deployment strategies. The new slogan of bauma China 2012, Building Sustainable Success, advocates China’s manufacturing industry to join global development and extend industrial chains while improving its own qualities.

We do appreciate your accompany in the past successful 10 years and we are looking forward to meeting with you on Nov 27-30, 2012 at Shanghai New International Expo Centre.

About Messe Muenchen International (MMI)

Messe Muenchen International is one of the world’s leading trade-fair companies. In Munich alone it organizes around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year more than 30,000 exhibitors and over two million visitors take part in the events held in the New Munich Trade Fair Centre, the ICM – International Congress Centre Munich, and in the M,O,C, Events and Order Centre. In addition, Messe München International organizes trade fairs in Asia, Russia, the Middle East and South America. With six subsidiaries in Europe and Asia and more than 60 foreign representatives actively serving over 90 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD.